Amazon.com Inc’s Prime Video streaming service on Tuesday issued a rare apology to its Indian viewers for some scenes in its original political drama series “Tandav”, which allegedly offended Hindu religious beliefs.

“Tandav”, a Hindi word meaning “fury”, stars top Bollywood actors. In several states it has faced police complaints and court cases alleging the show had depicted Hindu gods and goddesses in a derogatory manner, and offended religious beliefs. Lawmakers from India’s ruling nationalist Bharatiya Janata Party have also criticised it.

In a statement titled “Amazon Prime Video Apologizes”, the company on Tuesday said it deeply regrets viewers considered certain scenes to be objectionable.

Amazon apologizes “unconditionally to anyone who felt hurt,” it said, adding that it will continue to develop content while respecting the diversity of audiences’ culture and beliefs.

The “Tandav” controversy escalated last week when police in the northern state of Uttar Pradesh questioned one of Amazon’s top executives for hours in one case filed against the show.

Asked about the company apology, a senior state police official, speaking on condition of anonymity, said authorities would continue investigating the matter.

Shows on streaming platforms such as Netflix Inc and Amazon Prime have often faced complaints in India for obscenity or offending beliefs, but the latest controversy involving the Amazon show “Tandav” is among the highest-profile cases.

An Indian media and entertainment industry executive said Amazon’s apology was unprecedented and showed that big U.S. conglomerates can capitulate to political or cultural demands. The executive spoke on condition of anonymity.

In January 2020, Amazon founder Jeff Bezos attended a Prime Video event in Mumbai with Bollywood stars and announced it would double down on its investments. He said Prime Video was doing well globally “but nowhere it’s doing better than India”.

India is a critical growth market for Amazon, where it has committed investments of $6.5 billion, with interests in e-commerce, video streaming, cloud computing and other areas.

Amazon is currently also facing calls for a ban after Reuters last month reported the U.S. firm had for years given preferential treatment to a small group of sellers on its India website and used them to circumvent the country’s strict foreign investment regulations.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor